Special Report From Emerick Real Estate, Inc.: Choosing a Real Estate Agent
To download and view your free copy of this report, Choosing a Real Estate Agent, you will need to have the free Acrobat Reader installed.
Focus In On The Major Key Issues And ... Ask The Really Tough Questions When You Interview Your Next Agent! When You Do, You’re Guaranteed To Sell Your Home Faster And For More Money!
So, your listing has expired and you’re wondering: “Why didn’t my home sell?”
Marketing a home takes more than just sticking a sign in your yard and putting your property up on the MLS (Multiple Listing Service)... any agent can do that! It takes aggressive, innovative marketing to sell your home in today’s market place!
What do I mean?
Well... in today’s market place there are only so many buyers out there who are ready and able to purchase a 
home. So, if you want to sell your home this time, your new agent has to aggressively identify these potential buyers before other agents “get their hooks into them” and guide them into a different property.
The fact is, when you enter the market to sell your home, you enter one of the most competitive businesses in existence... anywhere! Competition is fierce and if you’re not ready for it... your home just sits on the market. So, the first major key to effectively market your home is to identify potential buyers.
Remember, there are only so many buyers to go around... and your agent has to find those buyers first... before one of the hundreds of other agents out there reaches them and guides them into a different property!
So, how does an agent identify these “hot” prospects before the competition? This is where the “rubber meets the road”!
Your Agent Absolutely Must Have
An Aggressive Marketing Strategy!
The best agents use every available marketing tool, technology, approach, contact or potential avenue to generate prospective buyers for your property!
One key element is they understand the value of “effective” advertising! They realize that in today’s competitive market they have to create ads that generate a response. They can’t just splash their name out there and expect people to call... they have to craft their ads... and give prospects a compelling reason to call.
Advertising is a crucial factor in the success of marketing anything! Your home included. So, how does the agent you’re considering separate him or herself from competitors? All their ads look virtually the same. So, what’s unique about your new agent that’s going to grab prospects and get them to pick up the phone and call?
They use razor-sharp strategy & cutting-edge technology as THE ADVANTAGE!
Then comes the next question. How sharp are your agent’s negotiating skills? What kind of results have they produced for past customers? This is so crucial!
Most people think that selling a home is like being a tour guide. Show the prospect around, ask if they like it and write up the paperwork. Well, if that’s all there was to it, your former agent would have closed on your house already!
Your Agent Must Have
Strong Negotiating Skills!
If you want to get your home sold this time, your next agent absolutely must have a deep understanding of “the Art of Negotiating”. These skills are vitally important! Without these skills, you could lose big! With these skills, your agent will ensure you get the highest possible price for your home.
So, how do you find out about your prospective agent’s negotiating skills? Investigate! Check references. At the very least, call two or three of your agent’s most recent customers. In fact, call at least one or two of your agent’s current customers. See what kind of effort he or she makes to get the job done!
In conclusion, really think these things through! This is such an important decision. Get prepared! Really fire away with questions when interviewing an agent. Make them stand the test of fire... the best agents thrive on it! They can’t wait to tell you all about the innovative methods that separate them from the agent that’ll poke a sign in the ground and act like that’s enough! In today’s market, it’s most definitely not enough!
Thanks for taking the time to read this information. I hope you found the ideas thought provoking and beneficial.
My entire aim with this report is to help point you in the right direction and give you some common sense guidelines to help you make the right decision this time.
If there is ever any way I can be of service to you or anyone you care about... please give me a call. Your initial consultation is always under no obligation and completely free of charge. We’ll sit down for 15-20 minutes and I’ll show you the latest strategies and technology for selling your home. I’ll even include a free market analysis! No high-pressure, just plain honest talk about what it’s going to take to get your home sold this time.
I look forward to hearing from you soon!
Warmest regards,
Anna Emerick-Biad, Broker
Emerick Real Estate, Inc.
PS. If you’d like to get in touch with me, my office number is 505-523-2850.
